June 13, 2007
June 13, 2007
Internet Marketing Strategy - An Article On Front Page Search Engine Results
Category: Article Marketing
When a new company starts up, it is a must for them to have developed an internet marketing strategy. With the way the global society is operating today, all markets are closely tied in to each other. And because of the ease in getting your product information and your services in front of the other half of the world, you need to be ready to act on it. The best method for an internet marketing strategy is with article marketing.
When we talk about articles, it really is much more than just sitting down at the computer, and typing a 1000 word article about your company. You are marketing your products and services. And as we all know from Sales 101, you must get your product in front of the right person to even have a chance. So, how do we find the right people? Hit the internet.
The first thing you need to know is what product or service you will be advertising. Once you decide on this, then you need to know if anyone is looking for this, and if so, then how are they looking for it. In this article about finding keywords, I mention a few good places to look. I mainly use these to let me know, in general, what other people are looking for and what is hot right now. To find out how they are looking for my products I use the Overture Tool.
In the upper left hand corner, type in your product or service. The right side of the screen will tell you how the person searched for the product, and how many times the previous month it was searched for. Don’t try to compete with the big boys, and just grab the first phrase because it is searched for 2000 times. Get towards the bottom and find one that has about 50 - 150 searches. These are gold mines. The audience is much more targeted, and there is less competition. Once you have your phrase picked out, then this is what you write an article about.
ARTICLE TIPS:
- Have between 350 - 600 words
- Have your keyword phrase in the 1st sentence of the 1st paragraph, the last sentence of the 1st paragraph, and the last sentence of the last paragraph.
- Your keyword density should be about 3-6%
- Bold the 3 keywords from step# 2 above (notice this article).
Now, you have a good article, highly optimized for the search engines. What’s next? You will need to decide where you want to publish it. You can publish on your own site or your own blog. This works well if your site ranks fairly well and you get search engine traffic already. Most likely, you need traffic from SE’s, so I would use Ezinearticles. You can set up an account for free, and publish your article. The best part is Google loves Ezine, and if you picked the right keyword phrase, you will be on the front page in about 3-4 days after they OK the article. Then just repeat this process.
You will definitely notice an increase in your search engine traffic. Ezinearticles has a PageRank of 6, so this is very good to have that link pointing back to your website. Also, you have the chance of getting your article republished on another site or in a newsletter. More links back to your site. And, all of this is free.
If you are launching an online business, you really need a strategy. There are different ways and methods to market and advertise on the internet. So, you need to sort through all of the junk, and get to the real stuff. And if you can incorporate a free internet marketing strategy, such as writing articles, into your business, then all the better.