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October 24, 2008
Choosing a trade show booth that reflects your corporate style
Selecting the right trade show booth can be a difficult task. How do you pick one that best showcases your company and corporate image? Follow these simple tips to smooth the way to finding a booth.
When your company participates in a trade show, your trade show booth says more about your corporate image than you might imagine. How you’re represented makes an impact on important people in your industry – the people who make the decisions. It’s important to make the best impression you can but how? You need a professionally designed trade show booth that grabs attention – in a positive way.
But with so many options to choose from, how do you choose which booth is right for you? There are so many sizes, so many details to consider counters, workstations, display areas, banners, wings how do you decide? Consider these three details: size, style and price.
Portable trade show booths can range in size anywhere from 10×10 feet to 30×100 feet you can even get a 50×50-foot display if that’s what your corporate needs dictate. It’s important to remember that the booth you choose will ultimately depend on the needs of your company, its style and budgetary limitations.
The style of your portable trade show booth depends largely on the image you wish to present. Are you looking for a simple backdrop with a few countertops for table-top displays? Or are you in the market for something really elaborate maybe a booth with shelving and partitions and small meeting and display rooms? Overhead banners? Large signage? The style options are practically endless!
Whatever style you decide upon, it’s crucial that your trade show booth be approachable. You don’t want to spend thousands of dollars on something that’s so intimidating it’ll keep people away in droves. Be sure the style of your booth reflects well your company culture, products and goals.
Portable trade show booths come in an enormous range of styles, sizes – which means they also come in a wide range of prices. You can get a perfectly serviceable trade show booth for well under $500.
At the other end of the scale, you can spend upwards of a quarter of a million dollars for an elaborate, high-end double-deck trade show booth with all the bells and whistles.
Nicely positioned in the mid range are well-appointed booths that can adequately reflect your company’s corporate image and style, while not permanently entrenching your marketing department’s budget in the red.
Regardless of the size and style of booth you design or select, be sure it appropriately represents your business and your industry. If you choose well, you will have a portable trade show booth you can proudly depend on for many years to come.
When it’s time to shop for a portable trade show booth, look no further than Expo Marketing (www.expomarketing.com). Their idea gallery is filled with every conceivable configuration of trade show booth – and their design pros will work with you to ensure you get the design the works best for you.
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